Desi Viagra avatars among top 10 new brands

new delhi: even though analysts wrote them off, the desi avatars of popular global brand for male erectile dysfunction viagra, have emerged among the top 10 brands launched in 2001. ‘penegra’ by zydus cadila took the top slot, emerging as one of the most sucessful brands launched in 2001 as per org-marg sales estimates. close to follow penegra was ranbaxy laboratories’ ‘caverta’, which grabbed the number four position. cipla’s silagra secured number nine position followed by edegra of sun pharma at number 10 and androz of torrent at number 11 among the new brands launched during january to november this year. among other brands, anti-coagulant cbopigrell by us vitamins and detlatt by torrent took the number two and number three slots, respectively. according to industry sources, domestic versions of viagra managed to garner sales to the tune of about rs 35 crore as against the initial estimates of rs 45 crore. when contacted, ranbaxy’s regional director (india) s.d. kaul said that sildenafil as a molecule had lived up to industry expectations despite most of the brands being described as ‘dead’ by analysts. kaul said that though the sales figures were much away from the industry estimates, it was not that the molecule did not have a market in the country. he hoped the sales to grow by almost 50 per cent in 2002. stating that while drug control authorities had managed to keep off the hype generated by the molecule worldwide, by allowing the drug to be prescribed by a urologist, diabetologist or an endocrinologist, he said that they should consider industry demand of permitting general practioners to prescribe. “usually patients in such a situation tend to approach their family doctor, usually a general practioner in such a situation,” he said, adding going to a urologist or created some kind of psychological hindrance. kaul said that industry had already written to the drug controller about this and hoped that the authorities would take a more pragmatic view on this since the drug has been there for a year now.

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