Viagra Salesman Book

Hard Sell: The Evolution of a Viagra Salesman Hardcover

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Product details

• ASIN ‏ : ‎ B002QGSVF2
• Language ‏ : ‎ English
• Item Weight ‏ : ‎ 15.2 ounces

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I have been meaning to watch “Love and Other Drugs” – the movie that this book inspired, especially after a recent sales meeting when a co-worked mentioned that all the fuss, hype and stunts reminded him of this movie!

But as I am on a reading kick right now, I decided to buy the book instead! I am glad I did! It was a fun, easy, entertaining read. Very engaging, funny and well written! But for me, the funniest part, was just how true this book was (Viagra part aside – I cannot validate that !)

Now, just to set the record straight, I have never worked for Pfizer, but I have worked in this industry! Unlike the author, I have not stayed in bed until 10 am while professing to work, nor have I paid someone to fill up my company car while I enjoy a cocktail or many on a beach; and I have never dipped into the company products – I think a lot of companies have measures in place these days to guard against that! Though I am sure this does go on!

But that aside, the details on the training had be spewing quotes to my husband who had listened to all of this before as I relayed my own tales of training! I almost died laughing at how the author had worked for such a completely different company, yet had experiences so similar to me..and the manager ride day!! I am sure every Pharma and Med Rep could relate to that!!

This is one of the most fun reads I have had in a while, though I recommend it to any reader. I really suggest this is a must read to anyone that has ever worked in this industry!

I’m an executive at a major drug company and I hesitated at first about writing a review for “Hard Sell.” But in the end I just couldn’t resist. “Hard Sell” is simply too funny and too important to ignore. It was a long time since I read a 200+ page book like this one in only a day and laughed this much. I simply couldn’t put it down.

Jamie Reidy tells the inside story of how he became a drug company rep and all the ways he found out to cash a paycheck while doing as little as possible. If I hadn’t already heard many of these creative ideas, shared by drug reps during past sales meetings, I wouldn’t have thought this was for real.

But behind the humor this is a cautionary tale to policy makers and patients. “Hard Sell” is brutally honest about what really sells drugs. What sells, according to “Hard Sell,” is sex. A couple of the most memorable lines in the book are “I witnessed men undergo complete personality makeovers in the presence of female salespeople,” and “The women had the most basic human response on their side; regardless how behind schedule or how crazy the day, a male doctor would snap to attention at a mere whiff of perfume or a glance at a pretty girl, his instinctive desire to reproduce having kicked into gear.”

In the end, anyone who has seen the good-looking pharmaceutical sales reps in any U.S. sales force has to ask if we want to have our drugs prescribed based on “male doctors’ instinctive desire to reproduce” or based on science.

As a doctor myself, I’m afraid that science is taking more and more of a backseat today.

Reidy’s book started out great; nice pace and interesting stories. Towards the middle it starts to lose focus. The last chapters seemed very rushed and the book ended abruptly. As a writer, Reidy has a lot of room for improvement.

For an inside look at the life of a lazy pharmaceutical sales rep, this is a good read. If you’re looking into insights on the actual “evolution” of a mediocre sales rep to a #1 rep you’ll be disappointed.

Awesome book. So clever and well written!

Just make sure that when you go to see “Love and Other Drugs,” not to have your heart set on this book remotely resembling the movie. It doesn’t. They both have viagra. That would be it.
(This mentality helped me enjoy the movie, though completely apart from the book!)

Everything went fine. The book came as promised and in excellent condition. Very pleased with the transaction.

Regarding the book itself, the author writes in a comical fashion about his entry into the world of business. However, in my opinion, the writer, if he is telling about his actual efforts, comes off as an arrogant, pompous boob. If he meant this to be a tongue-in-cheek history of his performance, I would say his effort was successful.