Fiat jokes 124 Spider as effective as Viagra

Who needs a little blue pill when you have a Miata in Italian drag?

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Fiat has released a follow up to its innuendo-laden 500X ad from last year. But rather than a crossover, um, reacting to a certain little blue pill, the company’s new 124 Spider is the pill.

Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider’s debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn’t supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA.

Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn’t need it. That’s about all you need to know, really. So check out the ad up top.

FIAT 124 Sp >

Compare the 2020 FIAT 124 Spider s >

2020 FIAT 124 Sp >MSRP: $25,390
2020 Mazda MX-5 Miata
  • News Source: Fiat USA via YouTube
  • Humor
  • Marketing/Advertising
  • Fiat
  • Convertible
  • Performance
  • Videos
  • video
  • fiat 124 spider
  • fiat 124
  • viagra

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2020 FIAT 124 Sp >MSRP: $25,390 – $29,390
2019 FIAT 124 Sp >MSRP: $25,440 – $29,540
2018 FIAT 124 Sp >MSRP: $24,995 – $28,295
2017 FIAT 124 Sp >MSRP: $24,995 – $28,195

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2020 FIAT 124+Sp >

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2020 FIAT 124+Sp >

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