Let’s Get Personal.
As a creative entrepreneur, there is always an internal debate I am having with myself about how much I share of my personal life through social media channels. I have gone back and forth on this idea, one day starting a personal Instagram feed, the next realizing that managing two separate feeds is beyond too much for my mind to handle, when I am already balancing work, emails, my kids, and maybe a bit of personal time. So I resort back to flashing an occasional photo of my kids or selfie with my husband, or most recently, myself getting a tattoo on my business Instagram, and the debate goes on and on.
I am slightly embarrassed to admit how much time I have spent thinking and re-thinking about the message I send through my social media presence. Of course, there are flowers and lots of them…after all, I am a floral designer, and I want people to see my work, my aesthetic, my beautiful clients, but there is a whole lot more behind the story of Sweet Annie, and a lot of it is, well…personal.
Just over a year ago, I was working a 9-5 job, and for a really long time, I wholeheartedly loved that job. But then something changed…I became a mom, and no matter how much I swore that motherhood would not affect my professional state, it did. Becoming a mom changes everything, and I was no different than anyone else who has stepped into this most important role.
Starting Sweet Annie was a way for me in my mind to still work while getting to spend the precious years of my children’s lives with them at home. I envisioned having the best of both worlds, working when I wanted to and snuggling and painting and playing when I could. While this is sometimes what my life does look like, it certainly has not be as “easy” as I may have once thought it would be. In fact, it’s really super hard. When I was working full-time, I struggled with finding the balance of working versus being a mom. I felt like one area of my life was always succeeding while the other was simultaneously suffering…eventually that battle just got too hard for me to handle, so I took that crazy leap of faith into starting my own floral design business, where I envisioned lots of fun hours “playing with flowers”. What I didn’t count too much on was all the other stuff it takes to run a successful business…the hours I would spend on proposals, getting people to accept those proposals, marketing, social media, accounting, and the list goes on.
So, no, I am definitely not a stay at home mom . Nor am I single, city-dwelling, edgy artist. I am running a business while being home with my kids, and that struggle of finding the balance is still there. There are days when I get really down on myself for not thinking more about my business and how I can continue to grow it, and there are others when I am prying myself away from my computer while my kids probably sit for one episode of Curious George too long. The struggle is real, and it is hard.
HOWEVER, I would not change this crazy juggling act for anything. I am in love with my children, and I am pretty in love with my business too. I think about them both…a lot. I am an entrepreneur mom. I am a mompreneur. So…if social media is about telling the world who you are, what you do, and WHY you are doing it, then there is my answer. My “why”…creating a life where I can work at giving people something really special while simultaneously giving my kids something that they will one day see as something really special too.
So being said, here is my why, my foundation, the people who get me out of bed every day, drive me to be the best version I can be of myself, and who spend so much time making me laugh, snuggle, cry, and keep on keeping on with the balancing act.
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Hey! I am so excited you are here. If you are looking to work together for a wedding, workshop, speaking engagement or a creative project, reach out, and I will be sure to get back to you. xo, Katie.
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